About Us

A Family Name in Quality Food

Trusted across the UK by retailers, foodservice operators and independent businesses.

Our Story

Built on Quality, Integrity & Lasting Relationships

Lioncroft is a family-owned food business with over 50 years of experience supplying retailers, foodservice operators and independent businesses across the UK. What began as a commitment to sourcing quality ingredients has grown into a trusted national distribution business, serving thousands of customers while remaining true to the values on which we were founded.

Quality Integrity Long-Term Relationships

50+

Years of Experience

3

Generations of Family

1000s

Customers Served

UK

Nationwide Distribution

Heritage

Three Generations of Experience

As a family business, we believe that reputation is earned over time. Across generations, we have worked closely with growers, producers and manufacturing partners around the world to bring authentic products to the UK market.

Today, we continue to combine traditional values with modern logistics, technology and customer service to meet the needs of a rapidly evolving food industry.

3

Generations working hand-in-hand with growers and producers worldwide — turning trusted relationships into authentic products on UK shelves.

What We Do

A Wide Range of Quality Ingredients

Spices & Seasonings
Rice, Lentils & Pulses
Nuts & Dried Fruits
Flours & Baking Ingredients
Pickles, Sauces & World Foods
Own-Label & Branded Products

With hundreds of products and nationwide distribution, we help businesses of all sizes access quality ingredients at competitive prices.

Why Lioncroft

What Makes Us Different

A values-led approach, paired with a relentless focus on value and service, sets us apart in a fast-moving industry.

  • Family-owned and values-led — decisions guided by people, not just process.
  • Decades of industry experience behind every order we fulfil.
  • Trusted by thousands of businesses across the UK.
  • Strong global relationships with growers and suppliers worldwide.
  • Quality, consistency and service at the heart of what we do.
  • Continuous investment in innovation and sustainability.
Our Purpose

Quality Made Accessible

Our mission is to make high-quality ingredients accessible to every household and professional kitchen by delivering exceptional value without compromising on quality. With deep expertise in sourcing and supplying commodity ingredients, we carefully balance affordability, consistency and excellence — sourcing and packing the finest ingredients so our customers receive products they can trust every time.

We believe great quality should not come at a premium. By keeping a close eye on our customers’ pockets and supporting our retail and trade partners with strong margins, dependable service and value-driven solutions, we create value throughout the supply chain.

Beyond supplying ingredients, we share our knowledge — helping consumers, retailers and trade professionals understand where true value is created, how sourcing impacts performance, and how the right ingredients elevate both dishes and businesses. Our purpose is simple: to help retailers thrive, support our trade partners, and empower everyone to cook with confidence.

Quality where it matters. Value where it counts. Expertise you can trust.

Looking Forward

Proud of Our Heritage, Focused on the Future

While we are proud of our heritage, our focus is firmly on the future. We continue to invest in our people, products and partnerships to help our customers grow and succeed — because we believe great businesses are built on trust, and that is how we have always worked.

Explore Our Products Get in Touch

Aston

Lioncroft Wholesale Limited Upper Thomas Street, Aston, Birmingham B6 5AD

Smethwick

Lioncroft Wholesale Limited Steelbright Road (off Rabone Lane), Smethwick, West MidLands B66 2NW
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