Hing, known in English as asafoetida, is one of the most powerful and polarising spices in the culinary world. Derived from the dried resinous gum of the Ferula plant, native to the mountains of Iran and Afghanistan, hing is renowned for its extraordinarily pungent, sulphurous raw aroma, which transforms completely during cooking into a deeply savoury, onion and garlic-like flavour that is smooth, complex, and utterly addictive. Vandevi is one of the most trusted and recognised brands of asafoetida, and Lioncroft is proud to supply this iconic product.

In Indian cooking, hing is used in tiny quantities — a small pinch added to hot oil at the very beginning of cooking is all that is needed to impart its characteristic savoury depth to dals, curries, and vegetable dishes. It is especially beloved in Jain and Brahmin cooking traditions, where onion and garlic are avoided for religious reasons, and hing provides an essential flavour substitute that satisfies the palate without compromising dietary principles. Hing is also a key ingredient in Indian pickles and spice blends. From an Ayurvedic perspective, asafoetida is highly valued for its powerful anti-flatulent and digestive properties, making it as medicinal as it is delicious. A small jar of Vandevi Hing is truly one of the most transformative ingredients any kitchen can possess.

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